German golf balls and Swedish golf courses – Golf Digest Sverige sat down with True Golf Marketing to discuss among other things the state of golf tourism in Sweden and why the VICE golf balls will be a big success in the scandinavian country. We had a lot to talk about over a long lunch and you can read the results in the monthly column “Sju Frågor” in the current issue of Golf Digest Sverige.
For those, who can’t buy the Swedish Golf Digest, you can see and read the article here:
The Munich/Germany based startup VICE GOLF partnered up with True Golf Marketing and is entering the Swedish golf market. VICE is selling quality golf balls at a fraction of the price compared to its competitors. The key is, that VICE GOLF bypasses traditional business channels and selling their golf balls directly to the consumer over the website www.vicegolf.com.
The company started a couple of years ago with the brand “Flake Golf” but changed its name and design at the beginning of this season. This year has also seen a huge step towards the internationalization of the company, which is now selling in several countries in Europe as well as in the United States.
The Swedish market with its estimated one million golfers (482.000 of them member in a golf club in 2012) is one of the biggest market in Europe. Compared to VICE’ home market Germany ten times more people play golf in Sweden in relation to the entire population. Golf does not have the image of an rich man’s sport in Sweden and we are confident to have some success with the offer of a top quality golf ball to a very low price.
If you are a golf pro and you want to test our new balls, please contact us. We also sell to companies and besides the traditional printing offer extremely fast digital printing. From one dozen of balls and up we are able to print everything on your ball within a couple of days. That means, in the future you can customize your balls with a lot more than just your logo.