Author Archives: pkroos

Origin Hotels Marrakech to market golf packages in DACH-region

Courtyard Origin Hotel Marrakech Three beautifully restored Riads, the classical houses in the old town of Marrakech, now invite golfers with tailor made golf packages to experience both, the buzz of the Medina and the golf courses around town. Origin Hotels, owned by Swedish architect Robert Hlawatsch, has teamed up with TGM to market golf packages to the DACH-region (Germany, Austria and Switzerland). We will present our packages both directly to golfers as well as to tour operators with competitive net rates. The Riads have been renovated with great care and traditional materials and techniques. Two are located next to each other, just minutes away from the main plaza Jemaa el-Fnaa in a small alley. The third one is in a traditional part of the old town a short taxi ride away from the main square. It features a spectacular terrace from where one overlooks the old town and sees the Atlas mountains.

Samanah Golf Marrakech

Golf around Marrakech has a big variety. From 80 years old Royal Marrakech, which has an almost tropical feeling with thousands of big old trees to desert golf and modern championship courses. And many new golf developments are built and planned at the moment and will open within the next coming months and years.

The Riads itself are small traditional houses with rooms towards an inner courtyards and a rooftop terrace. Each house has not more than 5 or 6 rooms. That means a group of 10-12 people occupies the entire house including all service, ideal for golf groups. All tee times and transfers are arranged by the staff of the hotel to ensure a smooth and trouble free experience.

For more information about rates, packages and group offers contact us directly.

Photo credits: Raboff, Samanah Golf Club

VICE golf balls hit Swedish market in cooperation with TGM

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VICE GOLF package The Munich/Germany based startup VICE GOLF partnered up with True Golf Marketing and is entering the Swedish golf market. VICE is selling quality golf balls at a fraction of the price compared to its competitors. The key is, that VICE GOLF bypasses traditional business channels and selling their golf balls directly to the consumer over the website www.vicegolf.com.

The company started a couple of years ago with the brand “Flake Golf” but changed its name and design at the beginning of this season. This year has also seen a huge step towards the internationalization of the company, which is now selling in several countries in Europe as well as in the United States.

The Swedish market with its estimated one million golfers (482.000 of them member in a golf club in 2012) is one of the biggest market in Europe. Compared to VICE’ home market Germany ten times more people play golf in Sweden in relation to the entire population. Golf does not have the image of an rich man’s sport in Sweden and we are confident to have some success with the offer of a top quality golf ball to a very low price.

If you are a golf pro and you want to test our new balls, please contact us. We also sell to companies and besides the traditional printing offer extremely fast digital printing. From one dozen of balls and up we are able to print everything on your ball within a couple of days. That means, in the future you can customize your balls with a lot more than just your logo.

Bro Hof Slott starts online booking on homepage

Bro Hof Slott panoramic view of Stadium Course and Club House (picture: Lennart Hyse) Swedens most praised golf course and the host of the annual European Tour event Nordea Masters (which is played just now) got more accessible for green fee players this week. Bro Hof Slott GC implemented the possibility to book tee times and hotel packages online right on their homepage. The service is offered in Swedish as well as in English in cooperation with Nordic Travel, a Skåne based tour operator with broad experience in incoming golf business to Sweden.

True Golf Marketing supports Nordic Travel in the German speaking markets. We also initiated the deal with Bro Hof Slott and worked on the implementation.

(Picture: Lennart Hyse)

Famtrip to Stockholm – Experience Bro Hof Slott and Ullna GC

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Stockholm-Visitors-Board-Djurg.mot-Slottet-125_Foto-SBR_500x333 Bro Hof Slott Stadium Course Air_500x333 Fågelbro Golf Club outside Stockholm Bro Hof Slott Club Ullna Golf Club Drottningholm__Clubhouse_18_hole_Stockholm_602x418 If you are a tour operator and a member of IAGTO, you can login in to their website right now and find our invitation to this years famtrip to Stockholm that we are offering together with Nordic Travel. If you are not a member, but still interested in doing the trip, then you should contact us immediately.

The famtrip will take place June 17-21 this year and includes four fantastic golf courses and location checks of several different hotels in Stockholm. We will play Bro Hof Slott GC, Ullna GC, Royal Drottningholm GC and Fågelbro Golf & Country Club. Four very different golf clubs and courses, each worth a visit when you come to Stockholm.

The region truly offers a lot for golfers. More than 60 golf courses can be reached from the city center within a good hour of driving. Very high standards in course design, club facilities, equipment, coaching and restaurants – and you can play longer! In summer it is daylight at least until 10.30 pm.

The capital of Sweden is built on 14 islands and surrounded by water of the Baltic sea and lake Mälaren. The beautiful city offers rich cultural life, restaurants, sightseeing and shopping that will make any day without playing golf a fantastic experience. Many hotels in all categories are available in Stockholm.

Our days will be filled with golf, good food and everything else Sweden’s capital has to offer. The trip takes place around midsummer, which means the guests can enjoy the longest days of the year.

Please do not hesitate to contact us, if you are a tour operator and would like to visit Stockholm. The capacity is very limited and the trip will be fully booked very quickly.

Photo credits: Stockholm Visitors Board, Bro Hof Slott, Lennart Hyse, Jacob Sjoman, Royal Drottningholm GC, Ullna GC.

Golf famtrip to Cape Town

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I am very much looking forward to next week, because I will be able to get away from the European winter for a week and visit Cape Town in South Africa. It will be my personal famtrip down south and I meet up with our client Giltedge Golf to discuss next seasons projects and also to check out a couple of hotels and golf courses. The program is not totally set, but I will give you a preview of what we are going to do.

We stay one night at Kleine Zalze Lodge in the winelands just outside Stellenbosch. And we are going to play Pearl Valley and spend some time drinking a good wine. In Cape Town we chose to visit the Protea Hotel Breakwater, which is very close to the waterfront. We will also be at the Arabella Hotel and Spa and play their golf course. The plan is to play golf every day, see a hotel every day and have some business meetings as well. It will be quite busy.

Warren Weitsz from Giltedge Golf

I am flying from Stockholm this time, there are plenty of good connections with Star Alliance. A short flight to Munich, less than two hours at the airport and then Lufthansa will take me directly to Cape Town. Germany (from Frankfurt, Dusseldorf and Munich) and Switzerland (from Zurich) have a lot of direct connections to Johannesburg and Cape Town and those airports are easily accessible from Scandinavia as well. And of course, if you are flying via Heathrow or the new Arabic hubs, you will have even more options to choose from.

It is very simple flight despite the total 17hrs flight time. Flying overnight and staying in the same time zone means, that you wake up the next morning and you are ready to go. This is a huge advantage for South Africa compared to e.g. Thailand or the Caribbean. It even makes a shorter trip of 6 or 7 nights possible.

So expect a lot of pictures and news here in this blog from the trip and also be ready to put South Africa on the list for your next golf vacation. I will surely enjoy my business trip into the sun.

Nordic Golf Travelers Network

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Last week the golf tourism world – or at least a small part of it – gathered in Stockholm to attend the annual Nordic Golf Travelers Network. The sixth edition of this trade show is, as always, designed purely as a B2B meeting place with pre- booked 15-minutes appointments.

Nordic Golf Traveler Network 2013 in Stockholm, Sweden

The golf destinations exhibiting are mainly from Europe with the exemptions of Morocco and Brazil this year. The main focus for everyone is to meet Swedish tour operators and with more than 20 attending everyone had plenty of networking opportunities. Some media, golf pros and club manager also stopped by, which makes it even more interesting for me. The day ends with a fun dinner and party, that was hosted by Hilton Worldwide, ironically at Radisson Strand Hotel. We ended up at Stockholms no. 1 Restaurant and Bar “Riche” together with the manager of Sweden’s best golf club Bro Hof Slott.

The organizers of the NGTN is World Sports & Media, a Nordic marketing agency specializing in services & events in the sport industry and particularly marketing services towards the golf industry. True Golf Marketing is working with World Sports & Media on several different projects.

Nordic Golf Traveler Network 2013 in Stockholm, Sweden

News from True Golf Marketing

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Here in this section we will be talking about what is happening in the True Golf Marketing world. We’ll likely introduce our clients and what they have to offer. We’ll talk about golf and the travel industry and also what we are up to. We’ll post pictures and videos from famtrips, events or tournaments that we attend.

To cut a long story short: we hope to give you some direct and informal insight in our work. Enjoy reading. We are going to post more soon. I am off to Cape Town in March for a personal famtrip with Giltedge Golf.